TBWA Melbourne scoops Gold and Silver Lion in Outdoor Category

TBWA Melbourne scoops Gold and Silver Lion in Outdoor Category

Cannes Lion has awarded TBWA Melbourne a Gold and Silver Lion in the Outdoor category for its Signs of Love campaign for ANZ Bank.

For the campaign, Mardi Gras sculptures transformed Oxford Street signs around the country to support and celebrate Lesbian, Gay, Bisexual, Transgender, Queer, Intersex (LGBTQI) individuals in isolated areas of Australia.

Celebrate creativity experienced out of home, a total of 2,389 entries from 66 countries with 65 campaigns winning Lions. The jury awarded 1 Grand Prix, 10 Gold, 20 Silver and 34 Bronze Lions.

Wieden+Kennedy Portland picked up the Grand Prix for 'Nike Dream Crazy | Colin Kaepernick' for Nike, and extension to the ‘Just Do It’ campaign featuring high-profile athlete Kaepernick.

"This particular category comes to life in so many different ways. A lot of the entries are using lots of new innovation and are creating new things. But we kept coming back to this campaign when we thought about the absolute single best piece of work in the show. Nothing lived up to the power of this image at this moment in time, culturally and in society,” said Jury President, John Patroulis - Worldwide Chief Creative Officer, Grey, Global.

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