OOH revenue up 19.5%
OOH revenue up 19.5%
The Out of Home (OOH) industry has announced half year net media revenue of $478.6 million, up 19.5 per cent from $400.4 million for the same period in 2021.
Digital Out of Home (DOOH) revenue accounts for 62.4 per cent of total net media revenue year-to-date, an increase over the recorded 58.3 per cent for the same period last year.
Half-year net media revenue category figures are provided from 2019 to capture the growth of the industry including OMA membership up to May 2022:
Category figures 2022:
· Roadside Billboards (over and under 25 square metres)
|
$223.1 million
|
· Roadside Other (street furniture, bus/tram externals,
small format)
|
$104.9 million
|
· Transport (including airports)
|
$39.9 million
|
· Retail, Lifestyle and Other
|
$110.7 million
|
Category figures 2021:
· Roadside Billboards (over and under 25 square metres)
|
$176.9 million
|
· Roadside Other (street furniture, bus/tram externals,
small format)
|
$97.3 million
|
· Transport (including airports)
|
$27.2 million
|
· Retail, Lifestyle and Other
|
$99.0 million
|
|
Category figures 2020:
· Roadside Billboards (over and under 25 square metres)
|
$131.4 million
|
· Roadside Other (street furniture, bus/tram externals,
small format)
|
$78.5 million
|
· Transport (including airports)
|
$44.1 million
|
· Retail, Lifestyle and Other
|
$71.1 million
|
Category figures 2019:
· Roadside Billboards (over and under 25 square metres)
|
$178.1 million
|
· Roadside Other (street furniture, bus/tram externals,
small format)
|
$126.2 million
|
· Transport (including airports)
|
$84.0 million
|
· Retail, Lifestyle and Other
|
$109.3 million
|
If you have a news story, or story about an interesting project or installation please contact editor@imagemagazine.com.au
Sign up to Image Magazine Newsletter.