Velflex appointed sole importer of Stahls' in Pacific Region

L-R Amy Vernon, Ian Schuiling, and Ben Carroll

Velflex has been appointed as the sole importer for Stahls' products across the Pacific region, following the retirement of Ian Schuiling from Stahls’ Pacific.

Carleen Gray, CEO of STAHLS’ says “We’re incredibly grateful to Ian for his leadership, and we’re excited to further collaborate with a company like Velflex that shares our commitment to helping decorators succeed. You’re in excellent hands.”

Ben Carroll, Founder of Velflex says “Ian’s been a mentor to many of us in the industry — including me — and it’s a privilege to carry that legacy forward. At Velflex, we’re all about making life easier for garment decorators, and we’re excited to bring that same energy to Stahls’ customers across the Pacific.”

Velflex, which operates facilities in Brendale, Queensland and Wodonga, Victoria, will handle distribution and customer support for the heat printing technology supplier's product lines. Velflex has served as Master Distributor for Hotronix heat presses in Australia and New Zealand since 2023. It will be responsible for managing all warranty and parts.

This comes hot on the heels of the announcement this week that Velflex has acquired Flexi Print adding further to the consolidation of the heat transfer market.